Welcome to the Value-Based Sales Blog!

This is a place to discuss what I consider to be the hardest job in the business world, the job of technical (or any complex) sales.  I say discuss because I do not claim to be the world's best at what I do.  I have learned a lot of lessons in 15 years of doing this, but I know that I still have a lot to learn.  Please comment on posts if you think I am right or wrong.

I will post a new thought or "lesson learned" every day.  Most of these have come from the school of hard knocks, but some will come from the lessons of others.  I avidly read blogs and listen to podcasts produced by others like me.  Sometimes an idea or message is too good not to revisit.  When possible I will link or Trackback to their posts so you can get exposure to their works as well.

I hope you enjoy and get benefit from this blog.  If so, share your thoughts here and invite your friends to share as well.

Chris Birdwell