Why do your customers buy from you?

Why do you think your customers buy from YOU?  Do you have the guts to ask them?

You can not get better at bringing value to your customers and prospects until you understand the value that you bring to those who buy from you now.

Take your top 10 customers and ask them:

    1. Why did they buy from you originally?  (What made you different from every other rep they spoke with?)

    2. Was there anything they would have liked you to do differently?

    3. Why are they STILL buying from you?

    4. What can you be doing to bring more value to them?

After you have spoken with all 10, you should have a better idea of what you did and could be doing to bring value to future prospects.

Now if you really have the guts, go and ask the same questions of the prospects that you did not close.  Learn why your competitor won and keeps their business.  How did they convey more value to the prospect than you did?

The point of learning all of this is to get better at providing more value to the people who can make you money. 

 

What did you think of this article?




Trackbacks
  • No trackbacks exist for this entry.
Comments
Page: 1 of 2
  • 09-11-2007 Fred Nix wrote:
    Everyday you do business with someone is one more day CLOSER to the day that you will NOT do business with this customer. It is important to know why they buy so you can attempt to prolong the relationship as long as it is profitable. Fred
    Reply to this
  • 09-20-2007 Chris wrote:
    That is a great point Fred. It is inevitable that you will loose a customer eventually. Knowing as much as possible about why they buy from you will just keep them around longer.
    Reply to this
  • 01-03-2009 urgent wrote:
    I have found interesting sources and would like to give the benefit of my experience to you.
    I am tuning my pc by the best software for free, with the file search engine BecoMon
    May be you have your own experience and could give some useful sites too. Because this social site help me much.
    Reply to this
  • 02-13-2009 boediger wrote:
    I have found interesting sources and would like to give the benefit of my experience to you.
    I am tuning my pc by the best software for free, with the file search engine BecoMon
    May be you have your own experience and could give some useful sites too. Because this social site help me much.


    boediger
    Reply to this
  • 03-19-2009 Local Internet Marketing wrote:
    I think it is the service or the add-on you gave.
    Reply to this
  • 04-01-2009 Spawn wrote:
    Thanks! Very useful article.

    free downloads
    Reply to this
  • 04-06-2009 Havana Cigar wrote:
    It's the customer service.
    Reply to this
  • 05-14-2009 Search engine marketing wrote:
    Hi,
    SEO WATCH first analyzes the current traffic of a web site and develops a strategy how this can be improved if traffic is lacking or the wrong target group is reached.
    Reply to this
  • 06-02-2009 PPC Management wrote:
    I think customers keep on coming back to your store is because of the service you gave to them.
    Reply to this
  • 06-09-2009 r4 wrote:
    True questions to be asked to our customer,but if they keep on coming to you means obviously its the service you provided to them.
    Reply to this

Page: 1 of 2
Leave a comment

 Enter the above security code (required)

 Name (required)

 Email (will not be published) (required)

 Website

Your comment is 0 characters limited to 3000 characters.